5 Simple Ways to Make Facebook Fan Pages Work for You
If you’re lucky enough to be a well-known brand like Coke, Pepsi, Starbucks, or Sephora, attracting users to your Facebook fan page is all too easy. The brand recognition is already there, so the users find YOU. However, a good percentage of businesses, companies, non profit groups, state agencies, etc that have Facebook fan pages do not have that luxury. We’re included in that.
We started our Facebook fan page (www.facebook.com/FloridaAgriculture) back in April with very low expectations. We had no idea what was going to happen. I remember when we got soooo excited about reaching 300 fans! Now we’re over 3,300 and still growing. And yes, I still get excited each week when I see those numbers still increasing.
Fresh from Florida/Florida Agriculture is a brand, but not the typical brand you think of. There is not one specific product we promote. While yes, we are the Florida Department of Agriculture, our marketing program is “Fresh from Florida,” so we use that as a way to draw people in. We want people to support Florida agriculture, that is the sole purpose of our Facebook fan page. Well, and to increase awareness and share tips, information and news with our fans. Our fan base is a great combination of consumers and people in the ag industry.
So how did we go from being basically clueless to finding a formula that works? It was actually pretty simple, but it does take a commitment of time (and a tiny monetary contribution).
1. Word of mouth. Fellow blogger Sarah and I, along with other coworkers who already had a personal Facebook profile pages sent out requests to everyone we know ‘suggesting’ they become a fan of Florida Agriculture. It took a week or two but our numbers jumped. Another way is also asking your existing fans to invite their friends. We’ve done that several times, and it is a proven method. We also offer incentive by giving away something when we reached our goal – 1,000 / 2,000 / 3,000 fans. (see #5)
2. Post good information. We try to post relevant information about Florida Agriculture, from tips, ideas, recipes, articles, links, etc. We watch to see what our fans respond well to so we know what kind of things they want to see.
3. DO NOT over-post. Facebook fans can hide you. It’s as simple as that. If they don’t like what they’re seeing, they can either stop being a fan or hide you in their news feed. If they hide you, they are still a fan, but they won’t see your updates and that defeats the purpose. So don’t over do it! We only post 4 – 5 times a week, and only one time a day (sometimes, but very rarely, two times in one day). So make sure the information is relevant.
4. Ask questions! People get on to Facebook for a few reasons, one of them is talk about themselves. Why do you think there are status updates, photos being posted and entire part of your profile devoted to YOU? What I’m getting at is that people like to talk about themselves. So we have taken that and used it to our advantage. We ask our fans questions all the time. And they love it, we get so many comments, ‘likes’ and interaction. It really is awesome to see.
5. Contests/Giveaways. FREE. Remember that word. People love free stuff! So about once to twice a month we run a contest or a giveaway that our fans can participate in. We’ve given away cookbooks, aprons, pot holders, brochures, recipe cards – these are all things we already have. And the fans eat it up!
Those are just some simple tips that will hopefully help you with your Facebook fan page. Please don’t hesitate to leave a question below in the comments if you have any questions!