What is FAPC?
I was doing some research today, trying to answer some questions I had about country of origin labeling (COOL) and fresh produce safety. As often happens, one thing led to another and it made me wonder if we’ve ever really explained FAPC in our blog. If you’re a member of it, then you are familiar with the program. However, if you’re not an agriculture producer or allied business and not a member of FAPC, then it is likely that you don’t know about the services that come with membership.
FAPC is the Florida Agricultural Promotional Campaign. We also call it “Fresh from Florida.”
Here’s our official definition: “The Florida Agricultural Promotional Campaign (FAPC) is an identification and promotional program designed to boost the image of Florida agriculture and increase sales by helping consumers easily identify Florida agricultural products. The multimedia campaign also helps increase public awareness of the importance of Florida agriculture, which has an overall economic impact estimated at more than $100 billion annually.”
For $50 a year, our members receive marketing services (including the creation of logos and ads placed in the “FAPC Magazine”), a customized farm gate sign the first year of membership, point-of-purchase materials, and the ability to use the Fresh from Florida logos.
The program was authorized by the Florida Legislature in 1990 and is a concrete way in which we assist agribusinesses in promoting their products, everything from alligators to zucchini. If you have an agribusiness or an allied business and are interested in joining, get an application here. If you are a retailer or restaurateur, you can join for free! What a great way to promote your business while identifying with high quality Florida agricultural products.